Purely Ethnick is a brand for Indian textile conceived by Archana Thaware. We specialize in hand crafted Sarees and Blouses with imperial and stunning designs.



More About Us

Purely Ethnick has been known for its handcrafted blouses. Khun fabric has been our speciality. This fabric has always been associated with traditional designs and patterns. We have tried to redefine these fabrics and show how versatile this fabric can be. It’s original lustre just adds beauty to a simple design. We believe in creating classics which even after 10 years down the line can help the wearer stand out and be a style statement. These blouses can turn even the simplest of Saree into a beautiful ensemble.

Stitching blouses was something Archana grew up with. She used assist her mother with cutting and sewing at the age of 12. Graduated from a renowned fashion institute she started her career as a teacher. She has taught in many big and small institutes in almost 7 cities till date and has been awarded for the same. Business grew up simultaneously and she loves experimenting with fabrics. For every fashion designer, a design is like a piece of art and every design is unique. The dream that started with a one man show is now a full fleshed venture with a big team of trained designers, embroiders, photographers and many more. Everyone excels in there own work.

Our Company

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Our Team

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